Expect The UnexpectedKeep Fish Coming!Our top quality fishing bait will help you catch more fish. It is ideal for carp, tench, bream and a whole host of other fresh water fish. What are you waiting for? Snatch a catch today!Our Story
Your Next Adventure AwaitsWhat Wet Dreams Are Made Of!Our unique fishing bait has been used successfully for the past 40 years helping people to catch larger and bigger fish than normal. Make your dreams come true!Our Story
Angling & Fishing Brands
Whether you are booking a fishing vacation or just a day trip, these brands are sure to enhance your experience.
Bait, Clothing & Novelties
When I was a small boy I was encouraged to become an angler after my Grand Father taught me a small rhyme.
So large that even I,
When speaking of it afterwards,
May have no cause to lie”.
That simple poem became my driving force to create a bait that could often help to make the rhyme come true.
Andrew Fields – Founder
Gear Up For A New Adventure
With MasterBait expect to have more fun. Our product has a professional name but one that also has a playful cheeky side.
You should fully expect to catch quality fish whilst, at the same time, have a laugh when people see the name – often with a catchy strap-line beneath.
Why not check out all our accessories to maximise the fun you will have?
Freshwater Fishing Essentials
Over the next few months we will be adding a whole host of new fishing gear and partner products on this website.
We will also be announcing news about our brand and will be open for suggestions from the public.
Please check regularly to be updated on gear that is fundamental for angling, camping, survival essentials, outdoor equipment and activities.